DRIVE SMART Virginia Annual Report

Statement of Services Provided and Geographic Presence

Data from the Virginia Department of Motor Vehicles shows that 753 deaths occurred on Virginia’s roadways in 2015. In addition to these fatalities, 2015 statistics show that 178 people were injured EVERY DAY in the Commonwealth from traffic crashes. These are devastating numbers that certainly support the Center for Disease Control finding that motor vehicle crashes were the leading cause of death for people aged 0-19 years of age.

There are various causes for motor vehicle crashes and most of them are preventable. Distractions such as talking or texting on cell phones, reading, or reaching for an object are attributed to 80% of all crashes and 65% of all near-crashes recently studied by the Virginia Tech Transportation Institute. DRIVE SMART Virginia has been a pioneer in the fight against distracted driving. April 2016 marked Virginia’s tenth annual Distracted Driving Awareness Month which was supported by an official proclamation from Virginia’s governor. DRIVE SMART reached out to employers, associations and the general public statewide to raise awareness about the dangers of distracted driving in an effort to reduce the number of crashes attributed to distracting behaviors.

Along with Distracted Driving Awareness Month, DRIVE SMART Virginia organized and conducted the Fourth Annual Virginia Distracted Driving Summit. This two-day event held on September 28-29, 2016 in Newport News, VA, brought together over 300 attendees, national speakers, and dedicated companies to educate and raise awareness about the dangers of distracted driving.

In addition to distractions, age can also play a factor in motor vehicle crashes. Young and inexperienced drivers are at a high risk for being involved in crashes. Sadly, 44 teenagers between the ages of 16 and 19 met their untimely death on Virginia’s roadways in 2015. DRIVE SMART Virginia has been traveling around Virginia with a texting and driving simulator and other hands-on educational activities for high school students. We visited over 25 high schools and reached more than 7,000 teens with our interactive programming in 2016. We also have a website specifically directed at teenage drivers and their parents to help educate about safe driving habits to aid in reducing the risk of teens being injured or dying in a car crash. Along with the website, we have Twitter and Facebook accounts to reach out to teen drivers.

Another cause of car crashes involves pedestrians and bicyclists. In 2015, 93 (78 pedestrians, 15 bicyclists) people died walking or cycling on Virginia roadways. In addition, 661 cyclists and 1,718 pedestrians were injured, demonstrating that these crashes are on the rise in Virginia. DRIVE SMART VIRGINIA continued our efforts to help improve understanding and create awareness of ways to reduce these roadway injuries and fatalities by holding an annual SHARE THE ROAD Awareness month in September. During this month, companies, organizations, and individuals were asked to use our online toolkit of social media posts, newsletter articles, email blasts, posters, and brochures in to spread the word about sharing the road with bicyclists and pedestrians.

One of the easiest ways to prevent injuries and fatalities involving a motor vehicle is using a seatbelt. Virginia DMV statistics show death rates are 8 times higher when an occupant is not buckled or restrained.  DRIVE SMART is involved in the national Click It or Ticket mobilization, providing materials and outreach to Virginia’s drivers related to buckling up.  We also exhibit at community and sporting events to reach our target audience and ask attendees to pledge to “Buckle Up. Phone Down.”

Another preventable and tragic cause of traffic crashes and fatalities is impaired driving. In 2016, DRIVE SMART Virginia, along with the Virginia Department of Motor Vehicles, introduced the Who’s Your Driver program. This program targets NASCAR fans, particularly at Richmond International Raceway, and asks them to pledge to have a designated driver if they are going to drink. The program kicked off with a press conference with the Governor of Virginia and concluded with the sponsorship of the fall race at Richmond International Raceway. Who’s Your Driver includes onsite activations that include an impaired driving simulator, photo booth, live band, and dozens of brand ambassadors asking fans to pledge to drive sober or have a designated driver. Over 4,000 pledges were collected at the RIR activations in 2016 and over 1,000 more were collected on the website. Fans were also given the opportunity to participate in competitions on social media to raise awareness about traffic safety. VIP NASCAR experience packages were awarded to fans.

Outreach Activities in 2016 included:

WESTERN VIRGINIA

·         Lord Botetourt High School event, Botetourt, VA, 200 students

·         Martinsville High School event, Martinsville, VA, 200 students

·         Home Shopping Network safety event, Roanoke, VA, 200 attendees

·         Bristol Pirates Baseball event, Bristol, VA, 1,200 attendees

·         Salem City employee simulator event, Salem, VA, 100 attendees

·         Commercial Vehicle Outreach with Virginia State Police, Lexington, Wytheville, Winchester, VA, 1,000 reached

·         William Campbell High School event, Campbell County, VA, 200 attendees

·         Stuarts Draft High School event, Stuarts Draft, VA, 300 attendees

·         Insurance Institute for Highway Safety event, Ruckersville, VA, 75 attendees

·         Central Academy event, Fincastle, VA, 300 attendees

·         Salem Red Sox event, Salem, VA, 4,000 attendees

·         Danville Braves event, Danville, VA, 2,000 attendees

·         Turner Ashby High School event, Harrisonburg, VA, 400 attendees

·         Cintas employee safety event, Pulaski, VA, 50 attendees

·         YOVASO leadership retreat, Harrisonburg, VA, 200 attendees

·         Mecklenberg Electric Cooperative safety event, Mecklenberg, VA, 100 attendees

·         Cintas employee safety meeting, Bedford, VA, 100 attendees

·         Blue Ridge Fiberboard employee safety event, Danville, VA 75 attendees

 

 

TIDEWATER AREA

·         4th  Annual Virginia Distracted Driving Summit, Newport News, VA, 310 attendees

·         Presentation to USS George Washington crew members, 3,000 attendees

·         Norfolk State University presentation, 400 attendees

·         Newport News Public Works employee safety event, Newport News, VA, 200 attendees

·         Presentation to Drive Safe Hampton Road members, 30 attendees

·         Norfolk Tides Baseball event, Norfolk, VA, 8,000 attendees

·         NASA Langley Research Center safety event, Hampton, VA, 1,000 attendees

·         AE Electric Company safety event with employees, Northern Neck, VA, 60 attendees

·         Grassfield High School event, Chesapeake, VA, 300 attendees

·         Western Branch High School event, Chesapeake, VA, 300 attendees

·         Bruton High School event, Williamsburg, VA, 250 attendees

·         Sheriff’s Association Conference, Hampton, VA, 300 attendees

·         Salem High School event, Virginia Beach, VA, 200 attendees

·         Landin employee safety event, Suffolk, VA, 100 attendees

·         Poquoson Kiwanis event, Poquoson, VA, 50 attendees

·         Virginia Occupational Safety and Health conference, Hampton, VA, 400 attendees

·         Girl Scouts safety event, Virginia Beach, VA, 50 attendees

·         USS Harry Truman Safety Stand Down, Norfolk, VA, 1,000 attendees

 

CENTRAL VIRGINIA

·         Two Richmond International Raceway NASCAR outreach events, Richmond, VA, 80,000 attendees

·         VDOT safety fair, Richmond, VA, 300 employees

·         L.C. Bird High School event, Chesterfield, VA, 500 students

·         Outreach day at Virginia General Assembly, Richmond, VA, 200 attendees

·         Virginia Department of Transportation high school safety event, Richmond, VA, 50 attendees

·         State Fair of Virginia, Doswell, VA, 200,000 attendees

·         Presentation to West Richmond Rotary Club, 50 attendees

·         Presentation to Virginia Department Mines and Minerals, Charlottesville, VA, 40 attendees

·         Chesterfield County employee safety fair, Chesterfield, VA, 300 attendees

·         Presentation to Afton Chemical employees, Richmond, VA, 400 attendees

·         Commercial Motor Vehicle Outreach with Virginia State Police, South Hill, Emporia, VA, 1,000 reached

·         Hermitage High School event, Henrico, VA, 300 attendees

·         Highland Springs HS event, Henrico, VA, 300 attendees

·         ThyssenKrupp Elevator safety event, Ashland, VA, 50 attendees

·         Kings Dominion high school event, Caroline County, VA, 1,500 attendees

·         Freeman High School event, Richmond, VA, 300 students

·         Virginia Pork Festival, Emporia, VA, 1,000 attendees

·         St. Paul’s youth safety event, Richmond, VA, 40 attendees

·         Wastewater Treatment Plant Safety Stand Down, Richmond, VA, 200 attendees

·         Department of Labor and Industries Safety event, Midlothian, VA, 100 attendees

·         Charter Colony festival, Midlothian, VA, 400 attendees

·         Owens and Minor employee safety event, Richmond, VA, 100 attendees

 

NORTHERN VIRGINA

·         Woodson High School event, Fairfax, VA, 200 students

·         King George National Night out, King George, VA, 500 attendees

·         Spotsylvania County High School events (4 total), Spotsylvania, VA, 1,500 students

·         King George High School event, King George, VA, 300 students

·         Orange High School event, Orange, VA, 300 students

·         Commercial Vehicle Outreach with Virginia State Police, Dale City, Warrenton, VA, 1,000 reached

·         MV Transit employee safety event, Herndon, VA, 200 attendees

·         NTSB/DRIVE SMART Youth Driving Safety Event, Loudoun, VA, 200 attendees

·         Woodgrove High School event, Purcelville, VA, 300 attendees

 

 

STATEWIDE

·         DRIVE SMART organized Distracted Driving Awareness Month in April which was held across Virginia. Over 250 businesses, schools, counties, enforcement agencies, and organizations signed up as a safety partner in this effort and thousands of distracted driving materials were ordered and distributed during the month.

·         DRIVE SMART organized Virginia Bike and Pedestrian Awareness Month in September which was held across Virginia. Almost 300 safety partners from Virginia signed up to be a safety partner for the Bike and Pedestrian Awareness Month.

·         Webinar for Landin Company partners across the state

 

FINANCIAL SNAPSHOT:


Total Revenue:   $584,549
Program Expenses:  $455,883
Administrative Expenses: $ 97,024
Fundraising:   $  6,337
Total Expenses:   $559,244
Ending net assets:  $340,283

April is Distracted Driving Awareness Month

“Too often people don’t realize how dangerous it is to look away from the road for just two seconds. It can be deadly.” Janet Brooking, Executive Director DRIVE SMART Virginia