Annual Report

Statement of Services Provided and Geographic Presence.
Data from the Virginia Department of Motor Vehicles shows that 819 deaths occurred on Virginia’s roadways in 2018. In addition to these fatalities, 2018 statistics show that 182 people were injured EVERY DAY in the Commonwealth from traffic crashes. These are devastating numbers that certainly support the Center for Disease Control finding that motor vehicle crashes were the leading cause of death for people aged 0-19 years of age.

There are various causes for motor vehicle crashes and most of them are preventable. Distractions such as talking or texting on cell phones, reading, or reaching for an object are attributed to 80% of all crashes and 65% of all near-crashes recently studied by the Virginia Tech Transportation Institute. DRIVE SMART Virginia has been a pioneer in the fight against distracted driving. April 2018 marked Virginia’s twelfth annual Distracted Driving Awareness Month which was supported by an official proclamation from Virginia’s governor. DRIVE SMART reached out to employers, associations and the general public statewide to raise awareness about the dangers of distracted driving in an effort to reduce the number of crashes attributed to distracting behaviors.

Along with Distracted Driving Awareness Month, DRIVE SMART Virginia organized and conducted the Sixth Annual Distracted Driving Summit. This two-day event held in September in Richmond brought together over 300 attendees, national speakers, and dedicated companies to educate and raise awareness about the dangers of distracted driving.

In addition to distractions, age can also play a factor in motor vehicle crashes. Young and inexperienced drivers are at a high risk for being involved in crashes. Sadly, 70 people died in crashes involving teenagers between the ages of 16 and 19 on Virginia’s roadways in 2018. DRIVE SMART Virginia has been traveling around Virginia with a texting and driving simulator and other hands-on educational activities for high school students. We visited over a dozen high schools and reached more than 3,000 teens with our interactive programming in 2018. We also have a website specifically directed at teenage drivers and their parents to help educate about safe driving habits to aid in reducing the risk of teens being injured or dying in a car crash. Along with the website, we have Twitter and Facebook accounts to reach out to teen drivers.

Another cause of car crashes involves pedestrians and bicyclists. In 2018, 136 (123 pedestrians, 13 bicyclists) people died walking or cycling on Virginia roadways. In addition, 591 cyclists and 1,585 pedestrians were injured, demonstrating that these crashes are on the rise in Virginia. DRIVE SMART VIRGINIA continued our efforts to help improve understanding and create awareness of ways to reduce these roadway injuries and fatalities by holding an annual SHARE THE ROAD Awareness month in September. During this month, companies, organizations, and individuals were asked to use our online toolkit of social media posts, newsletter articles, email blasts, posters, and brochures in to spread the word about sharing the road with bicyclists and pedestrians.

One of the easiest ways to prevent injuries and fatalities involving a motor vehicle is using a seatbelt. Virginia DMV statistics show death rates are 8 times higher when an occupant is not buckled or restrained. DRIVE SMART is involved in the national Click It or Ticket mobilization, providing materials and outreach to Virginia’s drivers related to buckling up. We also exhibit at community and sporting events to reach our target audience and ask attendees to pledge to “Buckle Up. Phone Down.”

Another preventable and tragic cause of traffic crashes and fatalities is impaired driving. For the third year, DRIVE SMART Virginia brought the Who’s Your Driver program to Virginia racing fans. This program targets racing fans and asks them to pledge to have a designated driver if they are going to drink. Who’s Your Driver includes onsite activations that include an impaired driving simulator, photo booth, impaired tricycle course and basketball hoop and dozens of brand ambassadors asking fans to pledge to drive sober or have a designated driver. Over 5,000 pledges were collected at Richmond Raceway, Martinsville Speedway, and several small tracks. Fans were also given the opportunity to participate in competitions on social media to raise awareness about traffic safety. VIP NASCAR experience packages were awarded to fans.

In 2018, DRIVE SMART Virginia brought the What’s Your Gameplan program to Virginia Tech. Similar to the Who’s Your Driver program, What’s Your Gameplan targets football fans and asks them to have a sober driver and buckle up. The program was the sponsor of the Virginia Tech football spring scrimmage and season home-opener.

Outreach Activities in 2018

WESTERN VIRGINIA
• Martinsville Speedway Who’s Your Driver activation, Martinsville, VA, 60,000 attendees
• Henry County high school events, Henry County, VA 600 students
• Martinsville High School event, Martinsville, VA, 200 students
• Insurance Institute for Highway Safety event, Ruckersville, VA, 75 attendees
• Danville Braves event, Danville, VA, 2,000 attendees
• Eastman Performance Films Employee Safety Events, Fieldale, VA, 200 attendees
• Virginia Tech What’s Your GamePlan activation, Blacksburg, VA, over 100,000 attendees at 3 events
• VPPPA Regional Conference exhibit, Homestead, VA, 300 attendees
• Department of Mines & Minerals employee training, Big Stone Gap, VA, 60 attendees
• Wilson Memorial High School simulator event, Fishersville, VA, 300 students
• South Boston K&N Who’s Your Driver race, South Boston, VA, 5,000 attendees
• 811 presentation, Roanoke, VA, 200 attendees

TIDEWATER AREA
• Presentation to USS George Washington crew members, 3,000 attendees
• Newport News Public Works employee safety event, Newport News, VA, 200 attendees
• Presentation to Drive Safe Hampton Road members, 30 attendees
• Norfolk Tides Baseball event, Norfolk, VA, 8,000 attendees
• NASA Langley Research Center safety event, Hampton, VA, 1,000 attendees
• Virginia Occupational Safety and Health conference, Williamsburg, VA, 400 attendees
• Mid-Atlantic DUI Conference exhibit, Virginia Beach, VA, 200 attendees
• Smithfield High School simulator event, Smithfield, VA, 250 students
• VTCA Spring Conference exhibit, Hampton, VA, 300 attendees
• DMV Highway Safety Conference exhibit, Virginia Beach, VA 200 attendees
• Langley Speedway Who’s Your Driver Race, Langley, VA, 3,000 attendees
• Virginia Motor Speedway Who’s Your Driver race nights, Jamaica, VA, 2,000 attendees
• Lancaster High School simulator event, Lancaster, VA, 200 students
• A&N Electric employee safety simulator event, Tasley, VA, 65 employees
• US Postal Service presentation, Suffolk, VA, 50 attendees
• GEICO Distracted Driving Day exhibit, Virginia Beach, VA, 200 employees

CENTRAL VIRGINIA
• Two Richmond Raceway NASCAR outreach events, Richmond, VA, 80,000 attendees
• VDOT safety fair, Richmond, VA, 300 employees
• Virginia Department of Transportation high school safety event, Richmond, VA, 50 attendees
• State Fair of Virginia, Doswell, VA, 200,000 attendees
• Culpeper County High School simulator event, Culpeper, VA, 500 students
• Eastern View High School simulator event, Culpeper, VA, 1,200 students
• 6th Annual Distracted Driving Summit, Richmond, VA, 300 attendees
• Louisa High School simulator event, Mineral, VA, 300 students
• Que Pasa Festival exhibit, Richmond, VA, 20,000 attendees
• National Night Out simulator event, Richmond, VA, 200 attendees
• National Night Out exhibit, Crewe, VA, 200 attendees
• Albemarle High School simulator event, Albemarle, VA, 200 students
• US Postal Service presentation, Richmond, VA, 150 attendees
• R.E. Lee Construction employee training, Charlottesville, VA, 50 attendees

NORTHERN VIRGINA
• George Mason University Eagle Bank Arena, Fairfax, VA, Almost 280,000 annual attendees
• Potomac Nationals, Fairfax, VA, 10,000 attendees at 2 events
• North Stafford High School simulator event, Stafford, VA, 300 students

STATEWIDE
• DRIVE SMART organized Distracted Driving Awareness Month in April which was held across Virginia. Over 250 businesses, schools, counties, enforcement agencies, and organizations signed up as a safety partner in this effort and thousands of distracted driving materials were ordered and distributed during the month.
• DRIVE SMART organized Virginia Bike and Pedestrian Awareness Month in September which was held across Virginia. Almost 300 safety partners from Virginia signed up to be a safety partner for the Bike and Pedestrian Awareness Month.

FINANCIAL SNAPSHOT 2017 (2018 still pending):
Total Revenue: $1,468,441
Program Expenses: $1,277,506
Administrative Expenses: $ 122,316
Fundraising: $1,448
Total Expenses: $1,401,270
Ending net assets: $449,229

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